One Deadly Mistake That'll Make You Broke
Hi, I’m Katerina Thomas and 6 years ago I started a business that nearly bankrupted me. I taught entrepreneurship at the university at the time and I wanted to “walk my talk”, that is be a successful entrepreneur. I’ve always come back to teaching and I love it… it's so natural to me so when I decided to start a business I didn’t want to lose that reputation in my professional network that I built. So I started an e-commerce business as a side hustle selling my own branded products.
And it ended up being really successful in my first year. I had 3 physical products on Amazon and Shopify. I also started selling print-on-demand apparel clothes and home items on Merch by Amazon, Etsy, my Shopify website, and several print-on-demand websites.
However, I soon felt totally overwhelmed both financially and mentally. I fell into a trap of buying various "must-have" marketing software, systems and tools as I set up and then I got totally side-lined by all associated training for how to set up and use all those tools (I'd highly recommend not falling into this trap for your own business). I then realised that none of them were actually integrated.
So, I had to pay for integration and refinement for fully workable end-to-end marketing and CRM solutions and tools, and buy additional plugins. As I was pre-cashflow, this drained my working capital quickly. All these solutions weren’t cheap!
Many businesses fail in their first and second year because they run out of cash. If you're a business owner, or even a freelancer doing it for a client, you do need tools, software and systems. But one of the things where you need to be careful about is how much you spend on these tools and systems.
You need to create landing pages and send emails. You may want to create videos, run webinars, have e-commerce or membership sites. But you don't want to go broke before you can figure it all out! I nearly did. I was naïve and didn’t know what I was doing and I lost a lot of money on monthly recurring charges paying for "fancy" software and tools I never used!
Then by chance I came across a free platform that was more than just a software. It offered all-in-one fully integrated solution to take my new business off the ground and get rid of expensive marketing tools and systems. It gave me everything I needed to sell products and services online – all the features managed from one simple dashboard!
It feels great to feel I’m not spending a gazillion amount of money on tools and software I can’t do without as an entrepreneur. In fact, you can start for free. To learn how YOU can do the same click on Learn More.